Tuesday, April 21, 2009

The Information Revolution

By now, it should be clear that an information revolution is in progress. Just 15 years ago, information was still a relatively scarce and well-controlled commodity. The economic and legal barriers to reaching a wide audience were substantial, and access to information and other intellectual capital required persistence or money or both.

That has all changed. Now, information is abundant and often available at little or no cost to the user. The institutional barriers that once controlled the flow of information have been largely circumvented. The information economy is rapidly adjusting, and the value of intellectual capital is falling—but that is a topic for another post.

The mainstream media are struggling to adapt to the new paradigm. Where once the publishers controlled the supply of information and thus the architecture of any related public debate, the consumers have now freed the market. Web logs and on-line discussion forums now rapidly spread the news that some traditional media outlets still try to conceal, minimize, or distort due to their own political agendas.

Yesterday’s historic court decision in Nordyke v. King is a perfect example. This morning, there is nothing in the Los Angeles Times on the story, but there is an article about the 10th anniversary of the shootings at Columbine High School and the drive for tougher gun-control laws. In contrast, the right-to-arms community on the Internet knew about the decision within minutes of its announcement, and we had known that it was coming for months.

Similarly, ABC’s recent gun-control propaganda piece was a traditionally massive exercise in broadcast “journalism.” It might have stood on its own, but on-line communities mounted an immediate challenge. Discussion forums and web logs quickly and effectively refuted ABC’s deceptive, politically motivated reporting.

And who can forget that it was bloggers who took down CBS’s Dan Rather? A distinguished journalist ended his career in disgrace, because he let his political agenda get in the way of his objectivity … and because he failed to realize that his powerful television network no longer controlled the information.

This then is the true power and promise of the Web 2.0 paradigm. Information wants to be free.

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